編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | BH517 | Protecting Your Brand Against the Heartbreak of Genericide | Walsh, Michael G | General management | Intellectual Property Management( 364054001 ) |
2 | CMR548 | Protecting Growth Options in Dynamic Markets: The Role of Strategic Disclosure in Integrated Intellectual Property Strategies | Peters, Tilo;Thiel, Jana;Tucci, Christopher L. | General management | Intellectual Property Management( 364054001 ) |
3 | HKU906 | Foxconn V BYD (B): Strategic Approach to Intellectual Property Management in Emerging Markets | Li, Yahong;Lu, Jiangyong;Tao, Zhigang;Wei, Shangjin;Chan, Penelope | General management | Intellectual Property Management( 364054001 ) |
4 | HKU908 | Foxconn V BYD (A): Commercial Espionage or Learning by Hiring? | Li, Yahong;Lu, Jiangyong;Wei, Shangjin;Tao, Zhigang;Chan, Penelope | General management | Intellectual Property Management( 364054001 ) |
5 | 9-512-025 | Branding Yoga | Deshpande, Rohit;Herman, Kerry;Lobb, Annelena | Marketing | Intellectual Property Management( 364054001 ) |
6 | 9-712-423 | HTC Corp. in 2012 | Yoffie, David B.;Alcacer, Juan;Kim, Renee | Other | Intellectual Property Management( 364054001 ) |
7 | BH481 | Preventing Know-How from Walking Out the Door in China: Protection of Trade Secrets | Pagnattaro, Marisa Anne | Other | Intellectual Property Management( 364054001 ) |
8 | H02WHU | When Sensory Marketing Works and When it Backfires | Aparna Sundar,Theodore J. Noseworthy | Other | Intellectual Property Management( 364054001 ) |
9 | ISB051 | Patents and Competitive Dynamics in the Indian Pharma Industry | Anand, Mridula;Nandkumar, Anand | Other | Intellectual Property Management( 364054001 ) |